Campaign Northstar
Build smarter media strategies with audience segmentation, influence mapping, and data-driven media plans — all in one guided workflow.
Six integrated steps plus a Knowledge Base take you from initial brief to polished, data-backed campaign strategy — with full control over your research sources.
Define your brand, objectives, budget, and the single Target Action you want audiences to take. Every analysis is tailored to drive that action.
AI generates detailed audience segments with demographics, psychographics, and behavioral data — all cited from reputable research sources.
Choose, customize, and prioritize segments. Create custom segments enriched with your own uploaded research for precision targeting.
Deep-dive into influence networks, narrative journeys, and cultural connections — revealing what drives decisions for each segment.
Generate optimized media plans with budget allocation, reach curves, and channel breakdowns built on industry-standard CPM benchmarks.
See your campaign come to life with AI-generated key visuals and channel-specific creative executions across every touchpoint.
Purpose-built AI for every task. Perplexity delivers cited web research, Gemini powers deep reasoning and broad data analysis, and Nano-banana generates vivid connection visuals — all working together seamlessly.
Upload your own research documents to supplement or fully replace AI-generated data. Control your sources — use proprietary research exclusively, or blend it with AI and web intelligence.
A guided, step-by-step wizard — each stage feeds the next.
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